About
Binary Business is a short-form B2B podcast for operators making AI decisions under pressure.
Hosted by Will Guidry, each 10-15 minute episode breaks down one AI-era business decision into a clear binary choice: Automate or Wait. Centralize or Distribute. Replace or Redesign.
No theory. No hype. Just the tradeoffs that actually matter.
The 4-Season Arc
Binary Business isn't random episodes. It's a 100-episode thinking system built around the ABCD framework:
Episodes 1-25 help you understand who feels the pressure, who benefits, and who loses when AI enters your business.
Episodes 26-50 break down what breaks when AI scales, and what you need to rebuild before you move.
Episodes 51-75 focus on ROI, leverage, and the economic truth behind AI investments.
Episodes 76-100 examine execution, adoption, and second-order effects.
By the end of 100 episodes, you won't just know how to make AI decisions. You'll have a portable framework for making any high-stakes business decision.
What You Get
- One binary decision every Tuesday and Thursday
- Clear recommendation using the ABCD framework
- No interviews, no guests, no filler—just focused thinking
- Immediate tactical value + long-term strategic clarity
The ABCD Framework
Every episode applies the same four-layer decision filter:
- Audience — Who this decision is really for
- Build — How systems and workflows are affected
- Convert — Where money, leverage, and ROI show up
- Deliver — What actually happens after the decision is made
This isn't a podcast about AI. It's a podcast about making better decisions in a world where AI is changing the rules.
Binary Business. All signal. No noise.
Links
Tags
AI in business, business decision making, AI strategy, B2B leadership, artificial intelligence for executives, digital transformation, AI adoption, business operations, operational efficiency, ABCD framework, Binary Business, AI for leaders, enterprise AI, decision frameworks