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1

BINARY BUSINESS™

Binary Business is now Binary Business Weekly.

16 podcast episodes taught me what didn't work. The new format ships every Monday — newsletter first, podcast inside it.

Between January and February 2026, I published 16 episodes of the Binary Business podcast. By any reasonable measure, it didn't work. Average viewership was in the single digits. So I did what the Binary Decision Scorecard says to do when something scores low: I stopped, reviewed honestly, and rebuilt.

Binary Business Weekly is the rebuild. It's a newsletter that publishes every Monday with one decision I made at EntreNova AI that week, scored against the Binary Decision Scorecard. Build-in-public, real numbers, no theory. The podcast version goes in the same email. Same brand, sharper format.

The newsletter ships every Monday. Free.

Subscribe to the Newsletter →

Archive: The Original 16 Episodes

The original 16 episodes, kept here as the historical record. The retrospective on what I learned from this experiment is published as Issue #1 of the new newsletter.

Artwork: BINARY BUSINESS WEEKLY - SHIP THE FUNNEL- EP BBW-1

BINARY BUSINESS WEEKLY - SHIP THE FUNNEL- EP BBW-1

Mon, 11 May 2026 17:00:00 -0500

Artwork: BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17

BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17

Mon, 27 Apr 2026 17:00:00 -0500

Artwork: AI CURIOSITY OR POLICY BINARY BUSINESS EP BB-16

AI CURIOSITY OR POLICY BINARY BUSINESS EP BB-16

Thu, 26 Feb 2026 21:00:00 -0600

Artwork: AI FOR NEW HIRES OR VETERANS BINARY BUSINESS EP BB-15

AI FOR NEW HIRES OR VETERANS BINARY BUSINESS EP BB-15

Tue, 24 Feb 2026 22:00:00 -0600

Artwork: OPTIMIZE INDIVIDUALS OR TEAMS BINARY BUSINESS EP BB-14

OPTIMIZE INDIVIDUALS OR TEAMS BINARY BUSINESS EP BB-14

Thu, 19 Feb 2026 21:00:00 -0600

Artwork: TRUST AI OR HUMANS BINARY BUSINESS EP BB-13

TRUST AI OR HUMANS BINARY BUSINESS EP BB-13

Tue, 17 Feb 2026 22:00:00 -0600

Artwork: CHANGE CULTURE OR TOOLS BINARY BUSINESS EP BB-12

CHANGE CULTURE OR TOOLS BINARY BUSINESS EP BB-12

Thu, 12 Feb 2026 14:00:00 -0600

Artwork: AI FOR SPEED OR ACCURACY BINARY BUSINESS EP BB-11

AI FOR SPEED OR ACCURACY BINARY BUSINESS EP BB-11

Tue, 10 Feb 2026 20:00:00 -0600

Artwork: DEMOCRATIZE AI ACCESS OR GATE BINARY BUSINESS EP BB-10

DEMOCRATIZE AI ACCESS OR GATE BINARY BUSINESS EP BB-10

Thu, 05 Feb 2026 17:00:00 -0600

Artwork: STANDARD PROMPTS OR CUSTOM BINARY BUSINESS EP BB-09

STANDARD PROMPTS OR CUSTOM BINARY BUSINESS EP BB-09

Tue, 03 Feb 2026 18:00:00 -0600

Artwork: HUMAN JUDGEMENT OR AI BINARY BUSINESS EP BB-08

HUMAN JUDGEMENT OR AI BINARY BUSINESS EP BB-08

Thu, 29 Jan 2026 22:00:00 -0600

Artwork: EMPOWER EMPLOYEES OR PROTECT BINARY BUSINESS EP BB-07

EMPOWER EMPLOYEES OR PROTECT BINARY BUSINESS EP BB-07

Tue, 27 Jan 2026 20:00:00 -0600

Artwork: TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06

TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06

Thu, 22 Jan 2026 15:00:00 -0600

Artwork: CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05

CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05

Mon, 19 Jan 2026 17:00:00 -0600

Artwork: AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04

AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04

Thu, 15 Jan 2026 09:00:00 -0600

Artwork: REPLACE ROLES OR REDESIGN JOBS? BINARY BUSINESS EP BB 03

REPLACE ROLES OR REDESIGN JOBS? BINARY BUSINESS EP BB 03

Tue, 13 Jan 2026 19:00:00 -0600

Artwork: AUTOMATE WORK OR AUGMENT PEOPLE? BINARY BUSINESS EP BB-02

AUTOMATE WORK OR AUGMENT PEOPLE? BINARY BUSINESS EP BB-02

Thu, 08 Jan 2026 08:00:00 -0600

Artwork: AUTOMATE OR WAIT? BINARY BUSINESS EP BB-01

AUTOMATE OR WAIT? BINARY BUSINESS EP BB-01

Tue, 06 Jan 2026 19:00:00 -0600